Apple iPhone 12 range renders based on multiple leaks
In a new research note seen by AppleInsider, multinational investment bank Morgan Stanley has revealed that the iPhone 12 series launch will be the “most significant iPhone event in years,” with sales skyrocketing 22% next year to 220 million units. And price is going to be a huge factor.
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Firming up an eye-opening price leak earlier this week, Morgan Stanley throws its considerable weight behind the same breakdown, which means Apple will become the only phone maker in the world to sell its first 5G smartphones for the same or less than their 4G-only predecessors.
Morgan Stanley highlights the all-new iPhone 12 mini starting from $649 ($50 less than the entry-level iPhone 11 last year), and the top of the range 512GB iPhone 12 Pro Max selling for $1399 ($50 less than the 512GB iPhone 11 Pro Max). Here is the full breakdown of prices:
- iPhone 12 mini (5.4-inch) – 64GB ($649), 128GB ($699), 256GB ($799)
- iPhone 12 (6.1-inch) – 64GB ($749), 128GB ($799), 256GB ($899)
- iPhone 12 Pro (6.1-inch) – 128GB ($999), 256GB ($1099), 512GB ($1299)
- iPhone 12 Pro Max (6.7-inch) – 128GB ($1099), 256GB ($1199), 512GB ($1399)
The only exception here is the iPhone 12, which will cost $50 more than the iPhone 11 at each price point. But this pales in comparison to the $200+ increases seen on many rival 5G smartphones. Most notably, Samsung’s flagship Galaxy S20 Ultra which starts from $1399. And in this year like no other, winning the battle on price is going to be crucial.
Right to left: iPhone 12, iPhone 12 mini, iPhone 12 Pro Max, iPhone 12 Pro – renders based on … [+]
So how is Apple, famed for its premium pricing, doing this? By a series of cuts you may or may not accept. The most controversial is downgraded battery capacities to save on hardware costs, which has killed off their (heavily tested) 120Hz ProMotion displays due to battery drain. In addition to this, EarPods and even the wall charger have been removed from the box and an angular new design cannot hide the return, for a fourth generation, of a large notch in the display.
On the flipside, the range’s new Apple’s A14 chipset is shaping up to be a performance and efficiency game-changer matched only by the Pro models’ new camera smarts. So is Apple going to get this mix of cuts and innovations right? All will be revealed very soon.
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